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Our Mission Statement:

    "Veritas" - n. Latin, Truth.

• We want to sell our coatings with honest enthusiasm, energy in our job, and respect for our customers.
• We want to add value for our customers by providing them with superior products; to our employees by providing them with employment favoring personal growth and pride; to our suppliers for providing us with quality raw materials; to our investors, by providing superior returns on their investment; and to our community, by providing taxes and other support.

Our products are developed for their intended use and formulated with quality methods and ingredients, chosen for their applicability. We have pledged our truthfulness to: quality; quantities; and consistency. Truth also implies that we be truthful with ourselves. Constant research into the long term application of our products as - the best of the best - must be our own reality check.

It's Not Just Paint - It's A KTM® Finish!